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Clariant launches new line of aroma-enhanced packaging

A revamped olfactory packaging technology is being rolled out by the Switzerland-based Clariant.

Announced on 26 May, this is an improvement on Clariant’s existing Aroma-Can scent-infused canisters. These canisters are designed to be embedded seamlessly into a pharmaceutical and nutraceutical container, to improve the consumer’s experience of a product as they open the pack.

Robert Crossno, head of sales for Clariant healthcare packaging in the Americas, explains: ‘Smell can enhance or detract from the experience of using a product or the decision to make a repeat purchase.

'Products such as fish oil tablets and herbal supplements often emit odours that are unpleasant or unappealing to end users. A favourable scent within the product packaging can mask unpleasant odours or help enhance odourless products, such as vitamins.’

The Aroma-Can line is now available with three food-grade flavours – vanilla, orange and lemon. The updated line is designed to operate in existing canister insertion lines at throughput rates of up to 300 units per minute.

This article comes from Food Contact World, which provides exclusive news and analysis on developments in digital print trends, markets, and technologies.