The Tetra Top container is made by Switzerland-headquartered multinational Tetra Pak and is intended to combined the benefits of a plastic bottle with those of a paper-based carton.
The 16.9oz (500ml) bottle is optimised for the convenience beverage segment and opaque to protect the contents from sunlight according to Just Water. It is constructed from six layers of paperboard and low-density polyethylene (LDPE) laminate, and is fitted with a screw-top fixture made of high-density polyethylene (HDPE).
Brian Kennell, CEO of Tetra Pak’s Canadian operations, observes: ‘Tetra Top provides brands with a distinctive look in a crowded marketplace and helps them meet their sustainability goals. It looks great, and is easy to carry and reseal, making Tetra Top a convenient option that is perfect for consumers’s active lifestyles.’
On its website Just Water notes: ‘The material and process used for making our package results in 52% less harmful emissions – primarily [carbon dioxide] – compared to a standard, middleweight, PET plastic bottle.’
Brand CEO Grace Jeon tells greenerpackage.com: ‘With [a] focus on environmental and social stewardship, Just Water offers consumers a different type of packaged water that feels as good as it tastes. Tetra Top aligns with our brand ethos. The carton delivers a sleek, sustainable package that not only protects our great water but also is compelling to our consumers.’
The innovative solution is now available in 14 US states through a distribution deal with national health food supermarket chain Whole Foods Market. The Tetra Top bottles are also fully recyclable.
This article comes from Food Contact World, which provides exclusive news and analysis on developments in digital print trends, markets, and technologies.