FreshCast film for broccoli and cauliflower targeted at US market

FreshCast BF a film specifically designed for wrapping cauliflower, broccoli and similar vegetables has been shown in the US for the first time...

Brimapack has shown its film, FreshCast BF, specifically designed for wrapping cauliflower, broccoli and similar vegetables (brassicas) in the US for the first time.

The Dutch manufacturer exhibited FreshCast at the United Fresh Produce Association event in Chicago on 10-13 June 2014.

Brimapack reports that produce sellers that switch to the new film will see improvements in shelf life. It is asserted that using FreshCast will extend this for 5-7 days at 18°C. When used in a packaging line equipped with VePack P-series machinery it will also be possible to reduce packaging costs for these vegetables by 50%.

Ron van de Pavert, the director of BrimPack, explains: 'We are already successful in Europe with this, and we feel the time is right to also let the US and Canada benefit from this.' FreshCast film does not have perforations and so does not require other additives to absorb ethylene emitted by the food. It does include anti-fogging agents to promote the appearance of produce.

The film was nominated for the Fruit Logistica Innovation Award for 2014, although it was beaten by Eisberg's BBQ Grill Mix tray.

 

 

This article comes from Food Contact World, which provides exclusive news and analysis on developments in food contact material , markets, and technologies.

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