Smithers: What do you feel will be the most exciting developments in the P&P landscape in the next 5 years?
Heinz Traussing: More and more countries officially ban plastics and that opens a window-of-opportunity for the P&P industry. To grab these opportunities the P&P industry has to develop more intelligent barriers to match functionalities of plastics and replace it.
Natural, organic, regional are more than only keywords and the P&P industry has the right answer with the most sustainable packaging material, now also mirrored by brown and natural looking cartonboard grades.
Smithers: How do you think these developments impact on strategy for developing new FCM throughout the supply chain?
Heinz Traussing: Cartonboards with functional barriers and natural cartonboard grades will be the key for success at least for the next 5 years.
Smithers: Can you give us a taster of what delegates will expect to hear in your presentation?
Heinz Traussing: How to deal with the problems of non-harmonisation and the problems of national behaviours. How to communicate in the supply chain and how to get confidence that the products are safe
Smithers: What are you most looking forward to at the 2017 P&P conference in December?
Heinz Traussing: Cooperation in the supply chain
Smithers: You are speaking on “Paper and board: harmonisation issues”, what can you tell us about why this is an important topic for the industry right now?
Heinz Traussing: Because of the uncertainties caused by non-harmonisation, the huge amount of interpretations, the different interpretations of national authorities, exaggerated precursory handling and therefore uncertainty of customers