The UK supermarket is debuting the solution on two lines of its LoveLife gluten-free pasta; one made from red lentils, one from green peas. During the product manufacturing process, those peas and lentils judged of insufficient quality are diverted from the pasta feedstock, and instead used to make the coloured board boxes that contain the fusilli shapes.
The innovative products went on sale on 1 August. Waitrose reports that the rejected food makes up 15% of the container. This helps cut the greenhouse gas emissions associated with the product by 20%; and the box is fully recyclable.
Waitrose Pasta Buyer Jo Heywood says: ‘Pasta is such a staple product for many families, so it is exciting to be offering our customers a pasta with a twist, both nutritionally and environmentally. We are always looking at ways to cut down on our packaging, use more sustainable materials and reduce our food waste, so we are pleased to be working towards all three of these targets with this new launch.’
This article comes from Food Contact World, which provides exclusive news and analysis on developments in digital print trends, markets, and technologies.