This covers non-chilled and specialist fruit juices and yoghurt drinks within its existing Pouch-Up brand line through collaboration with two French companies. In so doing it also meets a wider industry demand for pushing flexible format packaging into new drinks applications.
In the first development, aseptic treatment has been developed to treat the flexible plastic material prior to filling with 100% natural fruit juices on existing automated lines. This is now being showcased with three separate flavours – apple, orange and multi-fruit – from Nantes-based juice brand Pressade.
Pressade product manager Catherine Bererd says: ‘The Pouch-Up is a hygienic packaging, which is perfectly adapted to aseptic filling. Thanks to these new products, we can innovate and differentiate ourselves on shelves.
'We think that this juice Pouch-Up will be very appreciated by the consumers, partly because it is offering convenience and it is fun. [It is] an innovative way to re-transform fruit juice consumption at breakfast, which has been stagnating these past years.’
The fruit juices are dispensed from the Smurfit Vitop tap at the front of a three-litre pouch. The same fixture is used to dispense a yoghurt drink from the Yéo subsidiary of Paris-headquartered dairy cooperative Sodiaal.
Its strawberry-flavoured La Fontaine de Yaourt line is now available in a 1.5-litre Pouch-Up pack. It offers a 10-day shelf life and has environmental advantages – using 40% less plastic than a comparable bottle format.
Sylvie Barniol, Yéo marketing director, says: ‘We can be innovative and pioneers on the yoghurt market thanks to the Pouch-Up. This packaging suits the needs of the whole family and is user-friendly, convenient to use and eco-friendly – these are advantages that consumers value.’
This article comes from Food Contact World, which provides exclusive news and analysis on developments in digital print trends, markets, and technologies.