The Californian firm’s concept allows different containers, like a soft drink cup and pre-formed tray, to fit together via a patented lid design, and be carried in one hand.
The Snacktops packaging recently had a 10-game trial at Yankee Stadium, home of the New York Yankees. Customer feedback showed the convenience concept helped convince 31% of patrons to buy additional items from concession stands, and 97% said they ‘would like to see more foods sold the same way.’
Snacktops CEO Jeff Engel says: ‘Snacktops represent a new generation of portable packaging that is changing the way the world eats and drinks while on the go.
‘Through multiple pilot programmes – such as the Yankee Stadium test – Snacktops’s products are proving to not only increase revenue and profits for vendors, but also enhance the customer experience by providing them with a convenient and easy way to carry more items and enjoy them while on the move. It is truly a win-win situation for everyone.’
The company states its lids work with a variety of existing beverage containers – including disposable cups, cans and PET bottles for beer, tea and coffee, soft drinks and water; are ‘cost competitive,’ and are ‘100% recyclable.’
This article comes from Food Contact World, which provides exclusive news and analysis on developments in digital print trends, markets, and technologies.