The foreign body has been traced to a production line at Mars’s facility in Veghel, the Netherlands.
To ensure the safety of all consumers, on 24 February the company recalled fun-size products – including Mars, Milky Way, Snickers, Celebrations and Mini Mix lines – from 55 countries in total. This principally affects European markets, and some Asian countries, like Sri Lanka and Vietnam, are also supplied from Veghel.
Speaking to the Guardian Neil Saunders, an analyst at retail consultancy Conlumino, says: ‘While it is a precautionary measure [the recall] will have a significant financial cost attached – certainly running into tens of millions of dollars. The cost comes directly from the recall process, the loss of writing off products, and from lost sales.
‘By acting swiftly, open[ly] and comprehensively, Mars has likely limited long-term reputational damage – especially as the foreign object is relatively benign.’
This article comes from Food Contact World, which provides exclusive news and analysis on developments in digital print trends, markets, and technologies.