The redesigned bottle is now being used in both 700ml and 1-litre formats.
Resource brand owner Nestlé Waters believes it will benefit froma more environmentally friendly profile, and simultaneously encourage greater recycling of plastic in the North American market. The move is part of a grander strategy from Nestlé of boosting the recycling rate of its PET beverage bottles to 60% by 2018. Experts assess that today only around 33% recycling is achieved for this packaging in the US.
Debora Fillis Ryba, senior manager of sustainability at Nestlé Waters North America, explains: ‘At Resource, we believe that using recycled PET can help increase recycling rates by focusing attention on the value of recycling.
‘Nestlé Waters has a strong history of sustainable innovation and product stewardship advocacy, and the 100% rPET bottle aims to continue that legacy by increasing awareness of closed-loop recycling.'
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