Making a switch to a new skin pack plastic packaging format is set to nearly double the shelf life of hamburgers sold in UK supermarkets under the brand name of the Gourmet Burger Kitchen (GBK).
All About Food, which markets the GBK retail range, believes the move will increase the attractiveness of the brand to store owners and customers. Besides improving the shelf life of the meat products from five to nine days, the skin packs will also reduce the volume of packaging used. This will have a positive impact in taking less display space and cutting waste.
GBK's range is distributed via UK supermarket chain Waitrose. Waitrose made a similar change for its essentials range of steaks in 2013. The move led to a 17% increase in sales and is reducing the volume of packaging used by 30 tonnes a year.
This article comes from Food Contact World, which provides exclusive news and analysis on developments in food contact material , markets, and technologies.
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